Visibility is the key to success and adding video content to your website has been known to enhance your search engine optimization efforts. Studies show websites featuring video content are 53 times more likely to find their place on the first page of Google search results. Videos are highly favored by search algorithms due to their high engagement capabilities.People prefer watching a video over reading text.
When strategically added to web pages, video can enhance user experience and keep your audience on your website longer. Reduced bounce rates are crucial factors in healthy search engine optimization. By creating videos about your industry or business you can attract relevant customers to your site searching for your products or services. Leveraging videos significantly improves how you show up in search results, thrusting your business or brand in front of competitors.