Incorporating video content on websites can deliver massive benefits to customer retention compared to other sites devoid of compelling visual storytelling. The impact of video content is massive, its ability to engage viewers in a stimulating manner has changed the way businesses owners can connect with their audience.
Video possess an innate ability to create deeper connections with its viewers. Businesses can convey their brand messages, showcase their services and establish a personal connection with their viewers. The emotional resonance greatly influences customer purchase decisions. Stats provided by Hubspot affirm the positive impact video content has on conversion rates and most business owners see a noticeable difference.